Bodybuilding developed in the late 19th century, promoted in England by the Father of Modern Bodybuilding, German-born Eugen Sandow. He allowed audiences to enjoy viewing his physique in muscle display performances. Although audiences were thrilled to see a well-developed physique, the men simply displayed their bodies as part of strength demonstrations or wrestling matches. Sandow had a stage show built around these displays through his manager, Florenz Ziegfeld. The Oscar-winning 1936 musical film The Great Ziegfeld, depicts this beginning of modern bodybuilding, when Sandow began to display his body for carnivals.

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